Project report on social media marketing pdf

SOCIAL MEDIA AND ACADEMIC PERFORMANCE OF STUDENTS IN UNIVERSITY OF LAGOS. Project report on social media marketing pdf can download the paper by clicking the button above.

Enter the email address you signed up with and we’ll email you a reset link. 1 indeed the sites themselves are designed to encourage the sharing of information and the expansion of networks. However, few teens embrace a fully public approach to social media. Teens are sharing more information about themselves on social media sites than they did in the past. For the five different types of personal information that we measured in both 2006 and 2012, each is significantly more likely to be shared by teen social media users in our most recent survey.

Facebook user has 300 friends, while the typical teen Twitter user has 79 followers. Facebook users keep their profiles private, and most report high levels of confidence in their ability to manage their settings. On Facebook, increasing network size goes hand in hand with network variety, information sharing, and personal information management. In broad measures of online experience, teens are considerably more likely to report positive experiences than negative ones. Teens are increasingly sharing personal information on social media sites, a trend that is likely driven by the evolution of the platforms teens use as well as changing norms around sharing.

Older teens are more likely than younger teens to share certain types of information, but boys and girls tend to post the same kind of content. While boys and girls generally share personal information on social media profiles at the same rates, cell phone numbers are a key exception. This is a difference that is driven by older boys. Twitter draws a far smaller crowd than Facebook for teens, but its use is rising. One in four online teens uses Twitter in some way. African-American teens are substantially more likely to report using Twitter when compared with white youth.

Continuing a pattern established early in the life of Twitter, African-American teens who are internet users are more likely to use the site when compared with their white counterparts. Public accounts are the norm for teen Twitter users. While those with Facebook profiles most often choose private settings, Twitter users, by contrast, are much more likely to have a public account. Teens’ Facebook friendship networks largely mirror their offline networks.

Seven in ten say they are friends with their parents on Facebook. Teens, like other Facebook users, have different kinds of people in their online social networks. Facebook-using teens are friends with people they know from school. Facebook users are friends with members of their extended family.